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Selling your Business when you are not there
By Steve Watson
I especially hate it when I am placed on hold and I have a spat with the company. Unfortunately this will be happening in your business as well, people having to be placed on hold. With an irate customer the following will most likely not work, but will surely work with a customer inquiring about your company. A lot of companies have a dreadful hold service. They either play some dreadful old tune or some radio station with no tone. Or even worse they have a computer voice telling you to “please hold, your call is important to us”. Yeah right. Well if this is your hold message then you are losing a golden moment to actually promote your company and specials that you offer. You can even make it that only the person that is on hold will hear about the special offer and you can even inform them as such. Now imagine how special that person will feel on hold. Even a free be will do very nicely. Just tell them that they must get their special coupon code from the next consultant that answers. See how your bottom line increases. Even make it a mystery gift but please ensure that the gift is actually worth it, don’t try and give them junk. Most of your customers will actually ask you to place them on hold. Also insure that you change the gift often. Even if some customers get more than one gift every month. You’ll have customers for life and the viral effect will spread like a wild fire. Make sure that the gifts that you give have something to do with the products that you sell. They must compliment the product. Remember even when giving gifts for free you need the message to be short and sweet; most people don’t have the whole day for the hold message to finish. You can even change the message to cater for after hours. Should the person leave their details they will be contacted the next business day and a free gift will be offered for the inconvenience of not finding your business open. With today’s technology the holding system can actually generate a coupon code automatically, which the customer can use at their earliest convenience. Now isn’t this a low cost way of attracting customer. The hold time used to be dead time and space. Can you afford to get customers this easily. So what are you waiting for?
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Contributor's Note
Steve Watson enjoy building websites which are product based. See for yourself. Click a few links to navigate. Leave a comment of you like it.
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George Foreman Next Grilleration Grill
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Good information, Steve. More companies should use this hold time to help their customers.
Thank you for sharing.
Best wishes.
Frederick
Great idea there Steve. Thanks a bunch.
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This intel was contributed by Multo
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May, 2012
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