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Customers And Their Important Dates
By Steve Watson
Do you as a business know the important dates that occur in your customer’s lives? I am talking about birthdays and anniversaries. Now these anniversaries can typically be their wedding anniversaries or the motor vehicle they bought from your business a year ago. People like to feel important or to be made to feel important and one of these ways is to know their birthday and obviously their name. So send them a birthday card on their birthday. But don’t send a mass produced card, this is so impersonal and this is as if you got a computer to remember them. Who wants to be remembered by a machine? Try and hand write it or if your handwriting is that of a crab then get some one else with a decent handwriting to do it for you. But make it personal. If you don’t have a database with all your customers’ details then this is the time to start a competition or a club and get those details. A birthday card is nice and fine but another business can also do the same. So what will make your company stand out from the rest? The fact that you’ll be including a gift certificate, a gift coupon or anything else which may be special. When including these make sure the gift or coupon is not of low value. Your business can’t afford to get a bad reputation just because you are cheap. If you can, get your customers to come and visit your business to collect their gift. In this way it becomes very personal and you can remind them of your business and the products and services you offer. Don’t do this with birthdays only. You can also do this with anniversaries. It’s been 12 months since the last time that particular customer bought a product from you. Ask them if the product is still to their satisfaction; find out if they have any complaints or recommendations. Offer them a coupon to another product that may compliment the product they bought a year ago. If the product they bought only has a short life time then obviously the anniversary may come a lot sooner. See if you can’t give a replacement coupon, to replace the worn out product. Most businesses only give discounts for the initial purchase; you already have a customer willing to spend money with your company. Do not ignore them, they are like gold. The goose that lays the proverbial golden egg. Pamper them and make them feel very special and they’ll reward you and purchase from you the next time. Keeping current customers is cheaper than getting new customers.
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Contributor's Note
Steve Watson love to build websites about all types of products. Have a look and then please leave a comment.
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George Foreman GRP90WGR Grills
PLEASE VISIT THE CONTRIBUTOR'S WEBSITE
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There ya go... Another great idea. "Thank You" cards are great too.
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This intel was contributed by Multo
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May, 2012
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